About Us

Kelvin launched Taylored Analytics in 2007. In that role and previous roles, Kelvin has brought his extensive marketing experience and industry knowledge to Fortune 500 clients in the retail, restaurant, financial services, utility, and telecommunications industries. He has been a frequently requested speaker and participant in marketing and trade conferences sponsored by The Direct Marketing Association, the National Center for Database Marketing, and the Institute for International Research among many others.

Kelvin has built & led business intelligence teams specializing in the systematic process of increasing customer lifetime value through database design, lifestyle/behavioural segmentation, and statistical modelling. Kelvin’s specific area of expertise centres on the application of statistical analysis to continually improve the quality and effectiveness of business-related decisions.

Kelvin has equal interests in the management and creation of analytics as well as in the management and creation of the business and organizational processes required to make analytic insights a continual and disciplined part of the decision-making process. Ensuring that companies effectively translate their financial goals into well-informed business strategies and tactics is what he is most passionate about. Kelvin earned a B.S. in Mathematics & Economics from Morehouse College with an additional three years of Economics studies at University of Maryland College Park specializing in Econometrics and Game Theory.

After graduate school, Kelvin worked as an Actuary for various consulting companies as well as the Department of Labor in Washington D.C. Previously, Kelvin has held general management positions in the customer loyalty space serving as CEO & President of Maritz Loyalty Marketing and as President of Frequency Marketing, Inc. Kelvin & Tammy (his better half, wife and business partner) sold Taylored Analytics to Midwest BankCentre in 2020 where Kelvin continued to run the analytics consultancy and served as CIO for the bank. In 2024, Kelvin reacquired Taylored Analytics from Midwest BankCentre to focus on expanding his business in data analytics field.

Leonard Murray has more than 30 years of experience spanning investment banking, global asset management, and finance-driven consulting, with a career focused on capital formation, transaction structuring, and institutional investment strategy.

Mr. Murray began his career as a financial analyst in the Corporate Finance and Investment Banking Division of Merrill Lynch & Co., where he specialized in the structuring and marketing of equity and debt securities for corporate real estate and asset-intensive companies. During his tenure at Merrill Lynch, he executed over $2 billion in equity and debt transactions, including initial public offerings (IPOs), follow-on equity raises, and large-scale debt and securitization financings for several of the nation’s leading real estate enterprises. His responsibilities included financial modeling, transaction execution, and institutional investor marketing.

Following Merrill Lynch, Mr. Murray joined Alliance Capital Management International (now AllianceBernstein), a global asset-management firm with approximately $450 billion under management at the time. Serving as Vice President and Assistant to the Chairman, he was responsible for supporting the firm’s international growth strategy and increasing non-U.S. assets under management. He played a key role in establishing international joint-venture partnerships, developing and marketing global mutual fund and institutional investment products, and coordinating cross-border relationships in Africa and the Middle East.

While at Alliance, Mr. Murray helped launch the Southern Africa Fund, a $95 million investment vehicle focused on Southern Africa, and The Nile Growth Company, a $135 million fund investing on the Cairo Stock Exchange. His work combined capital raising, emerging-market structuring, regulatory coordination, and investor relations.

In 2004, Mr. Murray founded Zion Consulting Group, LLC, a finance-oriented advisory firm serving nonprofits, faith-based institutions, government entities, and corporations. Through Zion, he advises clients on capital strategy, asset monetization, joint ventures, and public-private partnerships, frequently using real estate as a balance-sheet and economic-development tool. Zion has advised clients nationwide for over 20 years on projects ranging from $2 million to more than $60 million.

Mr. Murray has also served in senior governance roles across multiple nonprofit institutions, including as founding Board Chair of the Grove Park Foundation and as Chairman of the Board of Directors of YouthBuild Newark. He earned a B.A. with honors in Business Administration from Morehouse College, with concentrations in finance and real estate, and studied international finance and African / Middle Eastern studies at Columbia University’s Graduate School of International and Public Affairs (SIPA).

John brings over four decades of experience in understanding the relationships between people and businesses. His diverse career spans roles including commercial photographer, writer, salesperson, data analyst, business analyst, consultant, and executive positions– all driven by his dedication to continuous learning and helping others succeed.

At Maritz, John initially focused on strengthening employer-employee relationships, recognizing the crucial role of communication in organizational performance. His work later evolved to focus on customer relationships, coinciding with the emergence of pioneering loyalty programs. This shift leveraged emerging technologies to track customer activity, build detailed profiles, and drive targeted business outcomes.

In 1998, John joined Frequency Marketing, Inc. (FMI) where he met his longtime colleague and friend, Kelvin Taylor. Together, they introduced clients to sophisticated approaches to consumer data analysis and marketing strategy. Under their leadership, FMI became a category leader in loyalty marketing, leading to its acquisition by Alliance Data Systems in 2004 and integration with Epsilon Data Management. During John's tenure as Senior Vice President of Loyalty and Customer Experience, the loyalty business grew by over 450%, managing relationships with more than 500 million consumers across 50+ clients.

Now with Taylored Analytics, John helps clients leverage data insights to drive business results through both employee and customer engagement. Outside of work, he maintains his passion for photography and enjoys golf and road cycling. John holds dual Bachelor's degrees in Business Administration and Communications from Webster University, and remains committed to staying current with evolving technologies in data analysis and relationship building.

VP of Customer Experience & Growth Strategy

As VP of Customer Experience & Growth Strategy at Taylored Analytics, Kamron designs and optimizes the customer journey — transforming data insights into scalable strategies that drive adoption, engagement, and long-term growth.

Partnering closely with the Client team, Kamron ensures that the data insights powering employee and customer engagement translate seamlessly into meaningful, value-driven experiences.

Operating at the intersection of Customer Success, Product, and Marketing, Kamron collaborates cross-functionally to ensure the brand and customer experience are aligned internally and externally — across every touchpoint, from social media and digital channels to physical interactions and relationship moments.

With over a decade of experience in customer success, digital media strategy, and content development, Kamron brings a proven ability to translate insights into measurable outcomes, enhancing onboarding, retention, and ROI for enterprise partners across industries.